We empowered Maybritt and Ruslan to communicate their beliefs, not just their product, by harnessing their unique and irrepressible energy as a superpower. We initiated a transformative visual change of their existing design by convincing them to break from tradition and infuse their brand identity with more power to match their energetic character.
We shook things up and redesigned Davai into an eye-catching brand identity and packaging design that both showcases appetite and reflects their challenging story. The brand logo (with the help of Gladys Dumez’s typography) screams their let’s go attitude, the vibrant colours make them stand out in the freezer section, while the vibrant copywriting and tasteful food photography sparks up the entire packaging design.
Following the redesign, a major food company decided to invest in Davai, marking another turning point for the company. With increasing sales in both retail and foodservice, and the plan to expand in the UK market, the future looks promising for the brand.
