Nicolas Degryse prepared a hands on action plan to give renewed life to rejuvenate the Vandenbulcke retail brand. He detailed a future vision for the company, complete with a new visual identity and ambitious sales and revenue goals. Through strategic discussions, it was clear that a comprehensive visual makeover was essential. By delving into the packaging language, we helped Vandenbulcke reconnect with their family story, creating a unique, ownable story, ideal for sales.
We returned to the roots—not in a clichéd way, but by drawing inspiration from one historical photo: the first store in Kortrijk where Olga and André began their small business. This became the cornerstone for all visual elements, featuring 1950s-inspired 'tiles' typography and the iconic founders' stamp.
Nostalgic colors and distinctive taste appeal ensured a warmhearted and standout design, applicable in all possible variations of flavors and stories. working on a ‘tiles’ grid, we were able to use all possible packaging sizes to our advantage, expressing the full power of the brand.
“Translating 75 years and three generations of craftsmanship into a new yet traditional logo, and extending it to sleek packaging design? Not an easy task. Catchafish succeeded in uncovering the soul and essence of Chocolatier Vandenbulcke, adding value to its story and history. You get a gratifying design that puts Vandenbulcke on the right track for the future.”
Nicolas Degryse, Food Marketing consultant
Nostalgic colors and distinctive taste appeal ensured a warmhearted and standout design, applicable in all possible variations of flavors and stories. working on a ‘tiles’ grid, we were able to use all possible packaging sizes to our advantage, expressing the full power of the brand.
